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The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs.The user base covers paying and non-paying customers.

The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés).The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.Statista, July 2019; Selected region only includes countries listed in the Digital Market Outlook","href":"https:\/\/ Item Names":["Total","Paying Online Dating users","Non-paying Online Dating users"],"colors":["#2876dd","#0f283e","#bababa","#ffb300","#87bc24","#d81900","#a15bce","#76c798","#76a5e3","#d60066","#c69c6d","#3f6801","#f78100","#a60b0b","#5d2b76","#099676","#005caf","#800a39","#753c24"]}]" Statista, July 2019; Selected region only includes countries listed in the Digital Market Outlook","href":"https:\/\/ Item Names":["Total","Paying Online Dating users","Non-paying Online Dating users"],"colors":["#2876dd","#0f283e","#bababa","#ffb300","#87bc24","#d81900","#a15bce","#76c798","#76a5e3","#d60066","#c69c6d","#3f6801","#f78100","#a60b0b","#5d2b76","#099676","#005caf","#800a39","#753c24"]}]" The “User” box shows the number of active customers (or accounts) of the selected market (market segment, region) in millions for each year.Values shown are only based on survey respondents who answered the question regarding their income.Statista, July 2019; Selected region only includes countries listed in the Digital Market Outlook","href":"https:\/\/ Item Names":["US","CN","GB","DE","FR","IN","BR","JP","CA","AU","RU","KR","ES","NL","TR","IT","ID","MX","SE","AR","PL","CH","ZA","HK","CO","AT","EG","TH","SA","BE","CL","FI","BD","VN","IL","AE","NG","NO","IR","DZ","DK","MY","PT","SG","CZ","IE","UA","MA","PE","RO","NZ","PH","KZ","QA","CR","ET","CM","MM","HU","UZ","GH","PY","SK","TN","DO","SD","CI","EC","HR","GR","LK","PK","IQ","GT","KH","KW","BH","MZ","LB","ZW","SN","RS","AO","UG","MG","BY","TZ","LT","BO","ZM","UY","BG","AL","NP","JO","RW","CY","MW","GN","CU","BF","AZ","PA","LV","KE","HN","IS","MK","BJ","NE","LU","EE","MT","HT","KG","SV","SI","TM","GE","BI","TJ","NI","LA","MU","TD","AM","PG","MD","SL","TG","BA","OM","JM","BW","CG","NA","GA","MN","BN","ME","GQ","LS","GY","GM","FJ","BT","TL","SR","BZ","SC"],"color Axis":,"map Navigation":}]" Statista, July 2019; Selected region only includes countries listed in the Digital Market Outlook","href":"https:\/\/ Item Names":["GB","US","SE","NL","AU","FR","DE","CA","FI","BR","ES","AT","CH","HK","NZ","BE","NO","IT","IE","CZ","PT","DK","RU","LU","CO","CN","AR","PL","IS","SG","IL","HU","KR","HR","JP","TH","EE","SK","LT","CL","GR","MX","CY","CR","MT","TR","MY","LV","DO","ZA","VN","PH","RO","UY","MA","BG","BH","QA","PY","RS","UA","MK","AL","SI","PE","IN","KE","MU","PA","KW","ID","AE","LB","DZ","KZ","GT","EG","EC","ME","KH","LK","CM","CI","GH","BD","SC","UZ","TN","BN","BY","MD","NG","BO","SN","ZW","AZ","ZM","PK","JO","SA","MM","SD","HN","KG","AM","BA","RW","BW","NI","MZ","CU","UG","TM","GE","SV","LA","MN","IR","AO","JM","TJ","BT","BJ","LS","ET","OM","GA","BZ","HT","TL","GN","FJ","NA","PG","SL","TG","IQ","GY","GM","GQ","BI","MG","SR","NP","TD","NE","BF","MW","TZ","CG"],"color Axis":,"map Navigation":}]"The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

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