Social networking and online dating

Social Media has not only become a very relevant topic for brands and companies to deal with when it comes to business, but also for human beings in regards to their personal and dating life.

It influences what people think, like or even love and moreover accompanies the life of nearly everyone, everyday often for hours.

The digital self (Schau & Gilly, 2003) which describes how people present themselves in Social Media is full of lying, editing and faking.

When we think about ourselves, what do we post on Social Media channels like Instagram or Facebook?

The motivations of online dating can differ a lot but in general we can state the following as the most common reasons for registering on an online dating platform (Sumter, Vandenbosch & Ligtenberg, 2016): So let’s have a closer look on the reasons why young adults decide on registering for online dating. Social Media only represents one side, the good and shiny one. This should be kept in mind especially when dating through Social Media or judging people because of pictures uploaded somewhere online. Through pictures and virtual conversations an imagination of the person on the other side of the website or app is automatically created. As mentioned before the easiness of communication was also named as a motivation for online dating. Love me Tinder: Untangling emerging adults’ motivations for using the dating application Tinder.

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